web internet marketing

If you don't know much about Justin Bieber's rise to superstardom, James Parker provides a good primer:

How did he do it? With YouTube, that’s how. Kissed in his cradle by the witch of the Web, Justin was throwing up little promo reels by the time he was 12. Singing a Brian McKnight song into the bathroom mirror. Or sitting on some municipal steps somewhere, busking mightily about the Lord: “You’re my God and my Fa-ther!” he bellows through the legs of passersby, the wooden body of his guitar reverberating with his shouts. ...

Bieber wasn’t from the Disney factory, and he didn’t have a show on Nickelodeon, so the marketing plan was skewed toward his already established constituency in social media: lots of Facebooking and YouTubing and sugary tweets to his millions-strong Twitter army.

A few years ago, the Internet experienced a video revolution. As broadband access expanded and more people began uploading content, video became an expected resource for consumers. Businesses could get more mileage out of television commercials and engage users by linking to video reviews of its products.

A year ago, we saw evidence of small and medium-sized business increasing budgets for video content – to be used both on their homepages and in advertisements. In 2009, 19% of businesses polled were using video (up from 5% in 2008) and I’m willing to bet that number will be much higher in the 2010 report that should come out later this month.

Now, as technology has become more affordable and increasingly mobile, we’re able to experience virtually anything online. As such, local search engines are evolving into master content synthesizers to meet the needs of consumers and advertisers alike – offering video and photos, local advertising deals, user reviews, QR codes, maps and directions, etc.

Consumer expectations of local search engines have never been higher. Users want to see photo and video reviews of a company’s products, read what other people have to say, and even take a virtual tour of your store or restaurant before they visit.

The same is true of small- and medium-sized business owners looking to find a competitive advantage. Local search engines are offering more dynamic content than ever before to users and it’s up to search marketers to help business owners feed that content.

It’s interesting to see how video content has changed since the advent of YouTube. Instead of traditional video advertising, we’re seeing new technology that lets users look around your business from their own home. Soon, we’ll be able to find virtual creations of almost any environment online – and those virtual tours are being integrated with current deals and other advertising promotions to drive traffic to your business.

Recently, a company called EveryScape partnered with Bing and YP to offer digital advertisers a new local search solution – virtual tours. For example, YP360 will let a user step inside a restaurant in Baltimore while they’re still on the train. They can choose a place and even set a reservation, all within the same application on their phone.

Google Earth has gone indoors and local search engines are responsible for bringing this detailed and vivid content to users while keeping it simple and accessible. And the business case for offering this new content to users and advertisers alike is clear as local advertising is expected to grow to $16.1 billion this year, up from $13.7 billion in 2010.

Even more, mobile phone advertising spending is expected to be more than a billion dollars in 2011, up 48% from 2010. Local search engines like YP and Yelp! are seeing over 20 million visitors a month, many of them accessing via mobile phones.

This is a great opportunity for local search engines and advertisers to embrace this new technology and get ahead of the pack. Effective local advertising goes beyond building a social networking presence and listing in directories – you have to make sure your content is engaging. In the online world, the savviest local search marketers who use this technology well will have the most successful campaigns.

I recommend that any business owner or local search marketer read up on the latest digital advertising solutions and consider offering your customers virtual tours of your products or store. To set your business apart, you need to stay current with the best that local search has to offer.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Locals Only

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Chad Ochocinco of Cincinnati Bengals gets reserve spot on Sporting KC

After a five-day tryout, NFL star Chad Ochocinco has been awarded a spot on the reserve team for Sporting Kansas City of Major League Soccer.

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No confirmation of radioactive water overflowing into sea: agency <b>...</b>

2's tendency to spew highly radioactive water,'' said Hidehiko Nishiyama, a spokesman for the agency, at a news conference. Given that serious damage to fuel rods from overheating could lead to the release of enormous amounts of ...

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Small Business <b>News</b>: Social Media Brand

What is your social media brand? Do you have one? Sure, many small business owners and entrepreneurs are coming around to the enormous importance of social.

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Titles from major book publisher Random House will now appear in Apple’s iBooks store. The news was one of many talking points covered earlier today at Apple’s media event. Random House had previously been the only major publisher not represented in Apple’s popular iOS book store, as it was not willing to grant Apple the 30% cut taken on titles sold through iBooks. The addition of Random House is a major coup for Apple as it looks to compete with the likes of Amazon’s Kindle bookstore and other popular offerings. Hit the break for Apple’s full press release.

Random House, Inc. Makes Entire US Catalog of 17,000 ebooks Available on Apple’s iBookstore

iBookstore Now Features More than 2,500 Publishers, Including All Six Major Trade Publishers

SAN FRANCISCO—March 2, 2011—Apple® today announced that Random House, Inc., the largest trade book publisher in the US, has made its full catalog of 17,000 ebooks available on Apple’s iBookstore℠, including bestsellers by Stieg Larsson, John Grisham, Dan Brown, Danielle Steel, Laura Hillenbrand, Cormac McCarthy, Lee Child and many more of the world’s preeminent authors. Starting today, customers can pre-order upcoming releases from Random House including Lisa Gardner’s “Love You More,” Suze Orman’s “The Money Class” and Jean Auel’s “The Land of Painted Caves.” With the addition of Random House, the iBookstore now offers ebooks from all six major trade publishers and thousands of independent publishers.

“We are delighted that Apple’s iBookstore now will be carrying Random House’s US ebooks for the first time,” said Markus Dohle, Random House’s Chairman and CEO. “And we look forward to bringing our 17,000 ebooks to Apple customers.”

“We’re thrilled to offer Random House on the iBookstore,” said Eddy Cue, Apple’s vice president of Internet Services. “iBookstore customers have already downloaded more than 100 million books in less than one year, and we think they’ll love being able to choose from Random House’s incredible selection of titles to enjoy on their iPad, iPhone and iPod touch.”

iBookstore customers can choose from a wide selection of illustrated and video-enhanced books that look incredible on iPad™, including Jay-Z’s memoir “Decoded” and Bing West’s “The Wrong War”; bestselling children’s series such as Magic Tree House and Junie B. Jones; and cookbooks by Martha Stewart, Rachael Ray, and the Barefoot Contessa, Ina Garten. Random House, Inc. comprises more than 80 adult and children’s US publishing imprints including Alfred A. Knopf, Doubleday, Crown, Pantheon Books, Vintage, Ballantine and Bantam.

The iBookstore, included in Apple’s free iBooks® app, is the best way to browse, buy and read books on your iPad, iPhone® and iPod touch®. iBookstore offers ebooks from more than 2,500 publishers in more than 20 categories, including Mysteries & Thrillers, Biographies & Memoirs, Cookbooks, Children’s & Teen, Humor, Romance, Business and Travel.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Tags: announcement, Apple, books, e-books, e-reader, ebooks, eReader, Event, iBooks, Random House

I read an interesting article this morning that suggested Apple would change its mind and put Adobe’s Flash technology on its iOS devices within a year. I don’t think that’s going to happen.

In an open letter to users, Apple CEO Steve Jobs gave several reasons why he didn’t want Flash on the iPad, iPhone or iPod touch. They are: Flash isn’t open; the full web; reliability, security and performance; battery life; and touch.

Adobe began shipping Flash Player 10.1 for Mobile last June, but even Laptop magazine admitted that “Steve Jobs was right,” and that “Adobe’s offering seems like it’s too little, too late.” Granted, that report was from six months ago, but it still doesn’t bode well for the technology.

There is no doubt that Adobe is making advances with Flash on mobile devices, but I don’t believe future changes will be enough to get Apple to adopt the technology.

Jobs has been very clear that Apple supports HTML5, an open technology that is controlled by a standards committee, not one company. By building support for that technology into Webkit, Apple is ensuring that mobile Web browsers will be able to access what we’ve come to know as the “full web.”

Webkit is used by Google, Palm, Nokia and RIM, so it has a pretty solid base.

One of the arguments often bantered about when the discussion of the “full Web” comes up is video. There is no doubt that Flash made huge strides over the years in having sites like YouTube encode their videos in Flash. But that’s for the desktop.

As Jobs points out, almost all of this video is also available in H.264 format (a format Flash also supports), so it’s viewable on the iPhone, iPad and iPod touch.

“Add to this video from Vimeo, Netflix, Facebook, ABC, CBS, CNN, MSNBC, Fox News, ESPN, NPR, Time, The New York Times, The Wall Street Journal, Sports Illustrated, People, National Geographic, and many, many others. iPhone, iPod and iPad users aren’t missing much video,” wrote Jobs.

You may ask why other companies adopted Flash for their mobile devices when Apple won’t. That’s easy, they are looking for something they have that Apple doesn’t. Considering how hard it is for tablet makers to compete with Apple, any perceived advantage will work.

I’m not an Adobe hater—I know quite a few people that work at Adobe and I think they’ve done some amazing things over the years. Flash for mobile devices isn’t one of them.

Chris Dawson said he gives “Apple a year until they cave [and adopt Flash]. Android tablets will just be too cool and too useful for both entertainment and enterprise applications if they don’t.”

I have been using my iPhone for years and my iPad for one year. I honestly can’t remember the last time I went to a Web site that wouldn’t load because I didn’t have Flash installed. I can load videos from YouTube and a host of other sites too, no problem.

Apple has sold more than 160 million iOS devices and there are no screaming, angry hordes of users breaking down the doors at 1 Infinite Loop demanding Flash on their devices.

In order for Apple to change its mind and adopt Flash, the technology has to be proven to be indispensable and that it will benefit its users. Apple has proven just the opposite is true.

Editor’s Note: Jim Dalrymple has been writing about Apple for more than 15 years. You can follow him on Twitter @jdalrymple and on his Web site at The Loop.

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The major legislative item on the agenda in the Senate this week will be The Small Business Reauthorization Act (S. 493).  Republicans plan to use this bill as a platform to promote critical pieces of legislation through the process of non-germane amendments to the bill.  Here are some vital amendments that will be debated and voted on throughout the week:

• Senator Mitch McConnell is offering an amendment (S. AMDT 183) to prohibit the EPA from promulgating any regulations on greenhouse gas emissions.  There is perhaps no force that is more destructive to our prosperity, consumer freedom of choice, and job creation than onerous cap and trade schemes.  There are many red state Democrats who are up for reelection in 2012 and will be hard pressed to go on record as supporting policies that are an imprecation to the interests of their states.  Make sure to call Senators Claire McCaskill, Joe Manchin, Ben Nelson, Bill Nelson, and Jon Tester in particular.

• Senator David Vitter is offering an amendment (S.AMDT. 178) forcing the federal government to sell off unused and underused property.  This is a serious issue.  The federal government owns over half of the land in some western states and has been using it to stifle energy development.  Selling unused federal lands would also serve as a prudent means of generating revenue without raising taxes.

• Senator Rand Paul is using the SBA bill as a platform to offer his signature budget bill (S.AMDT 199) which would slash $200 billion in spending for fiscal 2011.  Paul’s plan slashes funding by 50% to the Departments of Energy, Education, and HUD.  This amendment represents real limited government and budget austerity and will separate the men among the boys in the ranks of the Republican Conference.

• Senator Kay Bailey Hutchison is forcing a vote (S. AMDT 197) to delay the implementation of ObamaCare until a final resolution is reached in pending lawsuits.  Unlike other bills that are designed to merely ameliorate ObamaCare, this amendment would completely halt it during the ensuing legal battles.

• Senator Tom Coburn has filed an amendment (S.AMDT.184) to force federal agencies to compile comprehensive lists of all of their programs

Make sure that all of your Republican senators are on record supporting these amendments, especially Rand Paul’s budget proposal.  Also, let’s see which faux moderate Democrats will commit to supporting anyone of these commonsense initiatives.  Needless to say, I didn’t waste time calling my senators; Barbara Mikulski and Ben Cardin!

Recognizing Women's History Month, New Deal 2.0 tells the surprising story of how women became citizens -- and how their economic lives have evolved along with their rights. Allida Black urges action on UN Resolution 1325, which ensures equal citizenship for women across the globe.

The monumental elections of Presidents Ellen Johnson Sirleaf (Liberia), Roza Otunbayeva (Krygyzstan), Dilma Rousseff (Brazil), and Prime Minister Julia Gillard (Australia) and the game-changing appointments of Dr. Michelle Bachelet as Under-Secretary General of the United Nations and Executive Director of UNWomen and Hillary Clinton as Secretary of State proved that women can govern, run preeminent human rights organizations, set international policy, and place women at the center of diplomacy, development, and peace.

But the question remains -- if women can be president, why can't they be citizens? Article 1 of the Universal Declaration of Human Rights declares, "All human beings are born free and equal in dignity and in rights." Yet it took another twenty years after its signing to get the international conventions on political and civil rights and on economic, social and cultural rights -- and, in the United States, another twenty plus years for Congress to adopt legislation ensuring women's political and economic rights. It took another thirteen years for the United Nations to ratify (without the support of the United States) the Convention to End All Forms of Discrimination against Women. And in 2011, the US House of Representatives and other foreign governing bodies still toy with legislation essential to women's identities, ranging from limiting access to reproductive health services and marriage to crafting sentencing guidelines that treat girls and women as felons and charges those that have abducted and abused them with misdemeanors.

In a 1946 column, written before she joined the UN Commission on Human Rights, Eleanor Roosevelt urged women to "call on the Governments of the world to encourage women everywhere to take a more conscious part in national and international affairs, and on women to come forward and share in the work of peace and reconstruction as they did in the war and resistance." More than fifty years later, at the dawn of a new century, the UN Security Council -- pressured by a well-organized international women's lobby, Hillary Clinton, and other stateswomen and embarrassed by the rampant use of rape and genital dismemberment as tools of war -- adopted Resolution 1325. It urged "Member States to ensure increased representation of women at all decision-making levels in national, regional and international institutions and mechanisms for the prevention, management, and resolution of conflict."

Now ten years later, the campaign -- indeed the struggle -- to enforce this resolution rages across the United States as much as it does across Egypt or the Congo or Afghanistan.

It is tempting to construct this resolution narrowly -- to see it as a tool of armistice rather than reconstruction, as a vehicle to protect women rather than empower them. To do so, to paraphrase Albus Dumbledore, would be to do what is easy rather than what is right.

UN1325 is on the front line in the campaign for women's citizenship. It is a battle to ensure that economic, social and cultural rights cannot be divorced from, or considered separately from, political and civil rights. It is the struggle to reclaim democracy promotion away from post-Cold War politics, self-interested development and the campaign against terror and place it at the heart of citizen participation.

Just as important, it is a campaign to ensure women's rights as citizens as much as it is a campaign to force governments to act responsibly to all its citizens. While equality and human dignity have no sex, policy designed without taking stock of gender differences often perpetuates discrimination.

As Eleanor Roosevelt would say, both citizens and governments must "recognize that the goal of full participation in the life and responsibilities of their countries and of the world community is a common objective" and one "which the women of the world should assist one another" in achieving.



This post originally appeared on New Deal 2.0.

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LOTS OF BAD <b>NEWS</b> AND STOCKS STILL SURGE: Here&#39;s What You Need To Know

The news only seems to be getting worse at Fukushima. There doesn't appear to have been progress at the nuke plant in ages. TEPCO stock got crushed again, and there are even rumors of the CEO fleeing. That dragged Japanese stocks down ...

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<b>News</b> Effects | HiLobrow

News videographer Dan Chung's footage of the tsunami devastation is moving, literally and morally. Shot on assignment for the Guardian, the work has attracted a good deal of attention—and no small amount of criticism, ...

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1 internet marketing

On this day a year ago, Aten Design Group hosted a funeral for IE6 in Denver, Colorado. We heard about it and sent flowers. While the funeral gave a strong indication of the desire to rid the world of IE6, the browser still has a presence. So today, we bring you the next step in our mission to see IE6 gone for good. To demonstrate our commitment to getting rid of IE6, we’re launching a website called ie6countdown.com.

Now that it’s 2011, IE6 is officially a ten-year old browser. According to Net Applications, IE6 still has 12% share worldwide. Our goal is to get this share under 1% worldwide. Why 1%? We realize that there might not a magic number for when web developers and IT pros can drop support for older browsers, but we believe that 1% will allow more sites and IT pros worldwide to make IE6 a low-priority browser – meaning you don’t have to invest as much time in updates or fixes. We recognize that IE6 usage varies depending on where you live, so ie6countdown.com includes the details of IE6 share by country. We will update the site’s stats on a monthly basis and celebrate as countries dip under the 1% mark!

We know that many IE6 users are on the older browser because it’s at their workplace. We’ve put together some resources for IT pros to help understand the business value of moving off IE6 and are delivering to them the tools to help them navigate the process. And, with the assets provided on ie6countdown.com, we’re encouraging developers around the world to spread the word by placing an upgrade notification to IE6 users on their website. Top websites, like CNET, have already done this on their website, and other sites, like Meebo and MSN, are launching upgrade notifications soon.

We’re inviting everyone to share this site with friends, acquaintances, clients, and IT admins to see for themselves why even Microsoft thinks the world would be better off without IE6. Please join us in tracking the progress as we count down the market share of IE6.

We’ve said it before and we’ll say it again, IE6 was a great browser for its time, but we all need the web to move forward. Visit ie6countdown.com today, and help us say farewell to IE6!

Thanks,

Roger Capriotti
Director, Internet Explorer Product Marketing

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<b>News</b> FAIL - Epic Fail Funny Videos and Funny Pictures

Fox News is hard right heroine. They love pushing stories, even with only an ounce of truth and a pound of spin, to their audience. However, it is basically the only opposition voice people on the far right have besides talk radio. ...

Small Business <b>News</b>: Creative Marketing Secrets

Marketing for your small business can be part art/part science. But however you would describe it, it is the key to both getting new customers and keeping the.

Search <b>News</b> &amp; Headlines Around the Web - March 28, 2011 #SEWatch

Here's a roundup of today's other search news and headlines from around the web, sorted by category....

SEO Services Vancouver For any Better Marketing Solution

 

When you begin your own website there are lots of ways you'll have to sell it off and something the best way is by using SEO services Vancouver if you happen to maintain that area. The SEO or search engine optimization services would be the top method of getting more traffic to your website and therefore making more sales.

 

Now, you need to know that you won't use SEO service if you're not an internet business - however, if you don't have an online presence if you are an offline business, then you will not make it very far.

 

It's a well known proven fact that if you are going to make it within the offline world you must have an online presence. This really is something that all business people are learning hard way. Something that you ought to also know is the fact that it is not as simple as just establishing the web site and leaving it to complete its things.

 

This can be done in all types of ways, but these companies usually make use of multiple techniques to create an ideal marketing technique online. You will be able to employ them to write articles for you personally, post on forums and blogs, create meta data and meta descriptions, cleanup the code, add alt tags to the images and much more.

 

It is very important that you simply do this because otherwise the company that you have worked so difficult for could end up losing all the money. When you have a website that you want to create, then you'll also use the services of a search engine optimization company, which stands for search engine optimization company. What this company does is actually go ahead and take best parts of your site, check the code, create keywords and write various articles and documents to ensure that your website is placed near the the surface of the list for that major search engines like google.

As a result the SEO company cannot only improve your traffic, but additionally make sure that your website is fully optimized for the internet search engine spiders that'll be introduced to it. These spiders are utilized to analyze your site and place it in certain positions determined on certain keywords.

 

If you want to make use of the Search engine optimization Vancouver then all you have to complete is discover the top companies. It's through these that the SEO gets done effectively and efficiently. With so many SEO companies to select from you need to be certain the main one you are going for is reliable. You ought to be able to request a breakdown of what you want, and also the company should also have the ability to let you know know long they've been operating for. This can narrow down the list to reveal the top ones.

 

SEO Services Offered by Different Vancouver Web Companies

The Vancouver SEO company services are very good for business growth as they provide quality services. If you're planning to create a website for the online business, then you've arrived at right article as I will be explaining below how SEO Vancouver company services can increase your website ranking and make it popular.

Before that, you need to know what Search Engine Optimization is. It is not that complicated and i am sure you will get a grasp of it reading my article. The primary goal of SEO is to get increased traffic aimed at your website and target audience. It's a good decision to select a Vancouver SEO company that specializes in this kind of work, which means that your website can be listed in search engines like google.

There isn't any point in you using a website without any website ranking at all as you won't get any business and profits to outlive. It's a very tough atmosphere available because there are so many online business people exactly like you, who want their share of pie. You must be aware of the truth that nearly 85% of world-wide-web traffic could be got from web-sites.

When a user types inside a keyword or keywords for what he/she really wants to know in various sites, these use crawlers to obtain web sites using the relevant content and index them according to algorithms. You don't have to worry about the algorithms which these sites use as that isn't important.

To look in the first page from the google listing, you will have to hire professionals and pros who can perform the needful to keep your site among the good books during these websites. These professionals can optimize your site content to ensure that your website gets increased traffic.

Once the traffic gets high, it is a sign that you are obtaining a service that will get you more revenues. SEO Vancouver company do the following to make your site appear within the first page of search results.

Use keywords which are popularly utilized on search engines on your website content.
Have a website design for the website that is simple because top sites are allergic to flash and weird designs.
Submit your site to directories.
Submit your site to directory websites.
Postings on blogs and forums with back-links to your websites. This is considered as an effective method of getting more traffic to your website as numerous internet users use blogs and forums.

SEO Vancouver company also perform site diagnostics that is an important part in online optimization as research and analysis on finding keywords may be the way to start a SEO campaign. So, be sure you select the right SEO Vancouver service company.

Are you looking for more information regarding SEO Vancouver? Visit http://www.seo4vancouver.com/seo-services.asp today!

 

What to Expect When Hiring a Roofers

When it comes time to correct or even replace your homes roof, it's really a challenging job to locate somebody that is actually qualified to do the job. There are lots of roofing companies available, however the types who will do a congrats for a sensible cost aren't frequently easy to find. If you are in the market for a service provider, make use of the ideas beneath for interviewing as well as employing the correct one.

Interview and Consultation

The majority of roofing contractors offer totally free consultation services. This is particularly important, because it provides them a chance to assess exactly what your homes roof requirements, also it provides you with a chance to assess them. As with all of companies, trust your intuition about the individuals you let up onto your roof. No matter exactly how good the contractor's reputation or recommendation, he ought to begin by presenting you having a company greeting card. If the contractor arrives looking and speaking within an less than professional method, chances are that the task he is going to do may also be less than professional. This isn't to say that you should anticipate companies to reach within suits. They will be climbing on your roofing, therefore most is going to be dressed up in jeans and function boots or athletic shoes. If the actual service provider seems to be interested in talking upon his mobile phone while on your homes roof than he is in analyzing your roof's needs, that may be another indication that he's not the main one for the job. For your lawful protection, make sure that the service provider offers adequate legal responsibility insurance.

Roofing Evaluation

Anticipate the service provider is going to be rising in your roofing. Actually, any kind of contractor who does not need to increase on your roof to evaluate the issue ought to be immediately discounted. Those who're serious about their function will either make a drawing of the roof's surface area as well as tag trouble spots on it because they undergo their own evaluation, or even they will consider photos or even video clip from the surface area while they're up there. This is an extremely important action, because it allows you to observe just what the problems are as well as know how they'll be set.

Estimate

The next phase will be the written estimate. The service provider will require away his loan calculator and are available track of a written estimation. Some contractors goes out to their truck or even truck as well as write up the suggestion, while some may crunch the numbers to do the job prior to you. Once you're given the suggestion, ensure that you comprehend exactly which products will be utilized, how long the job will require and when there are any additional or hidden expenses that may arise throughout the restore of the roofing. The contractor will be able to answer many of these questions with ease and forewarn you of any additional costs that might be incurred should the roof's integrity be damaged within.

After you have received several written estimates from roofing contractors, assess what every company or contractor would like to provide for the cost. Do not always low cost the highest bet, simply because occasionally the highest bet will actually be the service provider who the job properly. Also, be skeptical of prices for bids which are significantly less than others. They might be utilizing substandard products or be untruthful concerning the chance of concealed costs. Most importantly, trust your intuition and go with the contractor who enables you to feel quite comfy regarding handing over your money.

 

Seven Uyghurs Sentenced to Death

2011-03-23

Critics of the sentences say China has politicized the robberies as acts of terrorism.

 

AFP

A Uyghur man walks past armed Chinese security forces in Urumqi, July 17, 2009.

Chinese authorities in the northwestern region of Xinjiang have ordered the executions of seven ethnic minority Uyghur men convicted of "violent" crimes, official media said on Wednesday.

 

The death sentences were handed down by the Supreme People's Court in recent days, according to state media in the regional capital, Urumqi.

 

The men were accused in connection with three separate attacks late last year in the Silk Road city of Kashgar, according to the news website Urumqi Online.

 

According to another website, the Xinjiang-based Tianshan news site, Aimaiti Tuheti, Yiming Dawuti, and unnamed "others" killed a security guard at a pedestrian mall as part of a failed Aug. 7 robbery attempt.

 

In a separate incident on Oct. 12, it said, Nuermaimaiti Aobulikasimu and 11 others broke into a house, bound and killed the couple living in it, and took their possessions.

 

It said the group also broke into the homes of two brothers, robbed them, and killed six people in a Nov. 11 attack in Kashgar.

 

The report gave no information about the victims or the schedule for the executions.

 

Three of the men were sentenced to death with a two-year reprieve, a sentence that is normally commuted to life imprisonment in China's judicial system.

 

They were convicted of deliberate homicide and armed robbery by the Kashgar Intermediate People's Court in the first instance.

 

'Strike hard' campaign

 

A Han Chinese resident of Urumqi surnamed Yang said a reference to "terrorism" in official news reports on the case showed that it was being politicized by the authorities, who have launched a series of "strike hard" campaigns in Xinjiang following deadly ethnic violence in July 2009.

 

"There is an implied political meaning; that they were somehow engaged in separatist activities or ethnic divisions," said Yang.

 

Exile Uyghur groups said the trials had been conducted behind closed doors, with scant opportunity for public scrutiny.

 

"The entire process against these men, from the trial through to the judgment, was opaque," said Dilxat Raxit, spokesman for the Munich-based World Uyghur Congress.

 

"There was also very little reasonable evidence to convict them on a legal basis, because all the evidence came from one side of the case," he said.

 

"We strongly condemn the Chinese government for continuing to pursue their policies of ethnic division," said Raxit.

 

"We are also strongly opposed to the death penalty in this case."

 

Earlier cases

 

Last month, the Supreme Court sentenced four Uyghurs to death for alleged involvement in an Aug. 19 bomb attack in Xinjiang’s western Aksu city.

 

The World Uyghur Congress pointed to concerns over lack of transparency in those cases too.

 

The Aksu blast left eight people dead, including two of the bombers, and 15 wounded after a man riding a three-wheeled vehicle threw explosives at a group of uniformed patrolmen. Four Uyghurs were arrested shortly after the attack.

 

State media characterized the cases as acts of terrorism and unrelated to longstanding ethnic tensions between Uyghurs and Han Chinese in the region.

 

Exiled Uyghur dissident Rebiya Kadeer has warned that attacks like those in Aksu will continue to occur until Beijing addresses the underlying source of tension in the region.

 

Millions of Uyghurs—a distinct, Turkic minority who are predominantly Muslim—populate Central Asia and Xinjiang.

 

Uyghurs say they have long suffered ethnic discrimination, oppressive religious controls, and continued poverty and joblessness despite China's ambitious plans to develop its vast northwestern frontier.

 

Those frustrations erupted in July 2009 in deadly riots that left nearly 200 people dead, by the Chinese government's tally.

 

At least 26 people, mostly Uyghurs, were sentenced to death in the aftermath of the riots, many of whom have been executed, according to state media.

 

China is believed to execute more people each year than the rest of the world’s countries combined, although the government does not publish official figures.

 

Rights groups say Beijing may execute as many as several thousand prisoners annually.

 

Chinese authorities blame Uyghur separatists for a series of deadly attacks in recent years and accuse one group in particular of maintaining ties to the al-Qaeda terrorist network.

 

New training scheme

 

China on Wednesday also announced a training scheme which places ethnic minority graduates from Xinjiang in work elsewhere in China.

 

Governments of the destination cities will spend 450 million yuan (U.S.$ 69 million) for the program, while Xinjiang will spend 400 million yuan (U.S.$ 61 million), the official Xinhua news agency reported.

 

The program targets some 60,000 jobless college graduates in Xinjiang, around 80 percent of whom are from ethnic minorities, and 60 percent of whom are women.

 

However, some commentators see the move as an attempt to assimilate non-Han Chinese into mainstream Chinese culture.

 

"From the point of view of ethnic minorities, the graduate work scheme is really taking the cream of youth from the minorities and using them to 'further cultural development,'" wrote one ethnic minority user on a popular microblogging service.

 

"In fact, the culture that is being advanced is Han culture, and this group of young people will have been totally brainwashed," the microblog update said.

 

An Urumqi resident surnamed Li agreed.

 

"They have run senior high school schemes like this before during the past few years," he said.

 

"Whether it's high-schoolers or graduate training programs, these are measures that are aimed at thought control and brainwashing, and the 'Partification' of their education," he said.

 

Reported by Qiao Long for RFA's Mandarin service. Translated and written in English by Luisetta Mudie.

Copyright © 1998-2011 Radio Free Asia. All rights reserved.

 

Wikileaks and the Uyghur

by henry upon December Twenty, This year
Henryk Szadziewski, Supervisor, Uyghur Human Rights Project

Whether it had been ever uncertain, information obtained by the whistleblower web site, Wikileaks, offers verified Chinese language federal government fears over it's ongoing control of the region it phone calls Xinjiang, which is also referred to as Eastern Turkestan. The actual leaked wires from U.S. diplomats demonstrate the degree that Chinese language government bodies make an effort to convince government authorities globally to adopt it's stance on issues affecting Uyghurs. The wires also display the United States' issues as well as views concerning the ongoing repressive measures in the area.

The majority of illuminating of Chinese language federal government pressure would be the cables pointing to Chinese language frustration, or even the specter of Chinese language ire, over the discharge of Uyghur detainees in Guantánamo to 3rd countries. The Dec 29, 2008 cable television relates how Chinese Helper International Minister Liu Jieyi met with the U.S. Ambassador in order to The far east in order to voice Beijing's powerful opposition of launch in order to any kind of nation apart from The far east, which when the U.Utes. did certainly accede for this ask for it might "avoid injury to bilateral relationships and to cooperation ‘in important areas'". In addition, a February '09 cable describes the way the Chinese Ambassador in order to Kyrgyzstan, Zhang Yannian, regarded as the feasible release of Uyghur Guantánamo detainees because "an unfriendly behave towards us" and a "slap in the face". That the Ough.S. federal government was firm within not releasing the detainees in order to China illustrates the degree of the politicized character from the Chinese judicial system. Legitimate issues more than terrorism are understandable, but in the Ough.S. government's view the detainees would most likely encounter do-it-yourself torture as well as delivery when they returned to China

Chinese federal government stress in regard to the actual Uyghur Guantánamo detainees wasn't just put on the actual Ough.Utes. government, but also in order to Brand new Zealand along with a number of Western governments which were thinking about resettlement. Albania, Germany and Finland, as well as European Union fellow member says just about all appear to have paid for the actual impact of Chinese government disappointment. Regarding Indonesia, that was initially willing to consider 2 Uyghurs on solely relief grounds, Uyghur Guantánamo instances had been much less better than additional detainees due to the negative effects taking Uyghurs would have upon relations with China. A Might Eight, '09 cable television applies exactly how "German Ambassador Erina Schaefer documented that Indonesia had knowledgeable The far east of the Ough.Utes. request to accept a few Uighur detainees kept at Guantánamo and had already been subsequently warned through The far east associated with ‘a heavy load on bilateral relations' if Indonesia were to accept any kind of detainees".

The actual diplomatic cables additionally talk about the actual unrest in Urumchi, the regional funds, within This summer '09. A July Thirteen, 2009 cable television talking about bulk incidents in The far east says:

"Ethnic riots such as those in Xinjiang July 5-7 as well as in Tibet within March of 08 vary markedly within origin and nature from mass incidents, XXXXXXXXXXXX emphasized in order to PolOff [Political Officer] upon XXXXXXXXXXXX. Both present severe problems for the Party, XXXXXXXXXXXX said, however the Party management would not wait to spread out fire upon Uighurs or Tibetans when they considered this necessary to restore purchase. Bulk occurrences pose another kind of risk, he explained, as the management is actually ‘afraid' to fireplace upon Han rioters with regard to anxiety about sparking massive open public outrage that will turn against the Party."

This is a chilling viewpoint, especially when one views the evidence presented in two reviews launched this season through the Uyghur Individual Rights Task (UHRP) and Amnesty Worldwide which detail eyewitness company accounts from the use of deadly reside fireplace towards Uyghur protestors within This summer '09. In addition, the actual observation that fire wouldn't be used against Han Chinese language protestors has resonances for the various strategy used through Chinese language protection forces in Urumchi to Han Chinese language protests in Sept 2009. Throughout those protests, after that Celebration Secretary, Wang Lequan, addressed protesters, who experienced required that he let them know about federal government reactions to protection concerns. An identical ask for to satisfy using the Party Secretary through Uyghur protesters in This summer wasn't fulfilled.

The actual wider repercussions of the unrest also noticed a short dialogue about the effect it would possess upon Iran-China relationships, as well as on relationships with Australia following World Uyghur Congress Leader, Microsoft. Rebiya Kadeer, spoke at the National Push Membership in Canberra in July 2009. Within the latter case, china federal government "privately warn[ed] a major Aussie bank that sponsors the nation's Press Club to make use of its impact to block the Kadeer talk there".

The actual U . s . States' concerns about the situation in the Uyghur region are available via within the wires. Inside a discussion upon policy path in Tibet, U.S. officials clarify that it will be impossible for Chinese leaders to adopt a much softer collection "if they look like doing so below worldwide pressure". The cable television dated April 16, 2008, one month following the episode of unrest within Tibetan regions, also relayed the declaration "that household stability continues to be leadership's top priority above all else, meaning there'll ‘almost surely' be absolutely no rest from the present difficult collection upon Tibet or perhaps in places such as Xinjiang." The information included in the cable television also storage sheds light on the severe level of sensitivity with which china government sights territorial ethics, and also the possible spill over associated with unrest from Tibet.

The prospect associated with methods to tensions in Tibet as well as Xinjiang as a result of civil society are discussed inside a February 24, 08 cable television. Whilst recommending that China's economic achievement increases its resistance to democratic change, the actual cable television also talks about how Chinese leaders begin to see the effectiveness of "a restricted growth of municipal culture, such as improvements in the guideline associated with law along with a more powerful role with regard to authorized religions, NGOs, charities along with other stars in areas which contribute to social stability and do not challenge Communist Celebration guideline." This is a notable change in considering, that has observed U.S. authorities promote the notion which Chinese language economic improvement, as well as financial relations along with The far east will bring about a steadily democratic society; nevertheless, much more faith seems to be put into the grassroots movement compared to one which begins in the best levels of the Chinese language federal government. Nevertheless, the cable concludes that "[i]n places such as Tibet as well as Xinjiang, the fear of separatism results in tight limitations about the development of civil society." This method is viewed as counter-productive by the recognized, who shows that the actual Ough.S. federal government "should continue to express...serious issues more than Beijing's individual privileges record and appeal to China's growing awareness that higher regard with regard to individual rights, religious independence and the rule associated with law assists to promote the improvement as well as sociable stability which China looks for as well as to enhance China's international image." This type of technique might take substantial diplomatic abilities considering "China's weird fear that the Usa privately promotes regime alter and ‘separatists' in Taiwan, Tibet as well as Xinjiang".

The actual wires provide insight into the actual every day business associated with diplomacy that's rarely owned by the general public, which is fascinating to note the amount of work done nowadays upon Uyghur problems. The importance of the actual part of the United States like a keep track of of Uyghur human privileges conditions within private discussions is made obvious, and contrasts using its tactful open public position. The staff of the Uyghur Human Privileges Task is actually comfortable with pressure the Chinese federal government puts upon Uyghur activists; nevertheless, the facts associated with Chinese language federal government stress on it's alternatives is illustrative from the degree that Chinese officials attempt to suppress contradictory narratives. With more revelations in the future through Wikileaks, concerns over Uyghurs might not get the actual head lines, however the cables have shed brand new light about the paperwork associated with individual rights conditions within the Uyghur area.

 

Search Engine Optimisation And Marketing with articles Will Place Yourself Page One

Seo and article promotion are a couple of the strongest strategies that you can use promoting your website and get the revenue and success that you desire for your online business. These two everything has been around for any really while already however they still remain to be really effective. In fact, these have helped many people free themselves from your traditional means of money-generating options of society.

In the following paragraphs, I will be showing the ways on what you are able to properly execute search engine optimization and marketing with articles for the betterment of one's business web site. In addition, I will even be discussing the various points you need to consider when you're using these two online marketing strategies to promote your website and acquire customers. Even though marketing with articles and Seo have been around for a long time already, you need to know that the trends and choices regarding how they are carried out are continually changing, which explains why you should remain up to date with these items through the help of Search engine marketing forum sites to be able to quickly adjust and learn to make your strategies more efficient.

In the past marketing with articles to different websites used to be so simple the effects that they produce for web-sites was powerful. However, things have changed a lot today. Nowadays submitting the identical article to different websites has stopped being a good idea because search engines have now changed to a huge extent in how they rank pages. They no longer rank contents which can be identical like they utilized to in the past. This really is one of the best types of changes that exist in online marketing trends. This change has given birth to wide plethora of methods that online marketers are using today. The majority of internet marketers now produce articles and publish them in really popular article directory sites and wait for targeted traffic to come to their pages. This is perhaps that most reliable Search engine optimization strategy that can be used. Aside from being effective, this delivers positive benefits frequently. The only problem with this technique is how the caliber of traffic you will get out of this won't be so good if you don't do proper keyphrase research beforehand and rehearse in-links. You need for carrying on these two things before you submit your posts so that you won't wind up losing large amounts of targeted traffic. This means that you need to practice good levels of diligence if you'd like your advertising initiatives to function.

In addition to articles, you can even use blogging, which is another really powerful type of online marketing strategy today because it's highly favored by the major search engines. Within this technique, you are able to choose to create a single blogging site that specifically targets your best market or else you can give rise to other weblogs which can be called experts within your niche.

Learn effective Vancouver seo techniques on the Vancouver SEO website.

Roofing Contractors Vancouver BC

There are many things to take into consideration when looking for any roofing contractor. Cost, experience, and also referrals are a couple of the things you will likely be concerned about. Keep reading for even other great ideas.

• Finding a Roofers

Before searching for a roofing contractor, be sure you have a general idea of the task that you need to did. By no means do you have to be a specialist. If you have any Roof Qualification, read it completely to find the details about your active roof. If you don't have a Ceiling Certificate, reference documents signed during shutting to locate your homes Inspection page. These documents should provide everything you need to know about your roof. Prior to contacting a roofing contractor, you need to have a list of requirements and specifications to help you decide exactly who is suitable for your roofer project. Make sure to write down every potential roof covering contractor's answers along with check these people against the other person. If there are any inacucuracy, be sure to note this and take this into consideration when creating a final decision. There are no guaranteed ways to choose a roofing contractor, in case you take heed to the info provided, your chances of a successful roofer project are generally greatly enhanced.

One of the best means of finding a roofers is by person to person. Try requesting a friend or relative who may have had roofing work carried out, and had been satisfied with the task. Get the brand of the company and their own contact details. If you have no word of oral cavity referrals, test first looking in the mobile phone book and online. A large advertising or extravagant website is just not necessarily a sign of the top quality of work, but tend to be a great tool for measuring the amount of time and determination they have placed in their particular profession. Furthermore, try finding current worksites and appear at the covering work that's done or in the process of becoming finished. If you're visually amazed, ask the house manager for your name in the roofing contractor and their speak to information.

• Research

When looking for the roofing contractors, it's imperative to initial do your current background research. Acquire the best in the phonebook or on the Internet is a suitable destination for a find a contractor, finding essential information on these kind of businesses will likely be found in other areas. 1st, check with places like the Better Business Bureau, city, point out, and county public records, and also local certification agencies. Question your roofing contractor if they are an affiliate of any roofing contractor associations. These types of precautions will mitigate your own risks. In addition ask them what forms of roofing they specialize in. Furthermore ask your roofing contractor concerning any warranties they offer on his or her installed rooftops. Find out what safety measures they take to avoid harm done to the rest of the home by workers. Items such as gutters, exterior siding, and chimneys are near the coast proximity and for that reason susceptible to random damages.

Be sure all of this info is included in your written contract. Determine whether you need a roofing permit and/or permission from your property owners association beforehand. These people will let you know who's responsible for receiving these permits and permissions. If it is the obligation of the roofing contractor, also have the idea included inside your contract. When it is your obligation, get mentioned permits as well as permissions collated using the estimated covering project and have it obviously posted as well as readily available.

• Licensing and Professional references

Roofing Companies are not forced to be accredited in all says. Contact nearby licensing businesses that oversee general building contractors to get a list of specifications. Once you have received the requirements, develop a list of detailed questions to ask your current potential roofer. This simple listing should instantly help you to get rid of the competent from the untrained roofing companies. Qualified building contractors should be able to effortlessly answer questions or perhaps tell you that they have to do further research before giving a definitive solution.

Even if a new roofing contractor features all essential licensing, you must ask to determine pictures associated with completed roofer jobs as well as speak to satisfied clients. Have a list of queries handy ought to recent clients, such as the nature of the work, timeliness, and overall satisfaction. Be sure these are current clients as well as cross research if possible. When it comes to commercial roof covering, make sure that the particular roofing contractor is actually bonded. Examining these references is another extra measure of security to restrict the list associated with potential covering contractors.

Seo Through Articles

Article writing could be an extremely powerful type of Seo for the company web-site. Quality written articles have the ability to increase your websites SERP and add quality for your company website. Writing informative keyword rich articles is vital in gaining new backlinks to your business website. Articles can and will be written on topics which are unique to your business or industry. The articles can discuss numerous issues and ideas in your industry. Articles that provide people using a resource are invariably probably the most popular and a lot likely varieties of articles that may bring about backlinks to your site.

Focus your posts on your potential readers or customers. Seo articles should address real questions that are asked by current or previous customers. Each article you write for you company should include detailed analysis and Search engine optimization keywords which will help associate your web site while using content present in your website. Focus your posts on around 3 keywords , nor stray at their store. Consistency is important when writing Seo articles. If you're covering Vancouver Search engine optimization ensure your still reveal information strongly related the keyword.

Give every one of your Search engine optimization Articles an engaging Title which will persuade folks you just read and bookmark your posts. Ideally, the articles you're writing will end up as links using their company websites which can be similar to yours. This alone will help boost the power of each one link and will aid in increasing your SERP. Make sure to end each article having a keyword anchored link (see Easy Small company Search engine optimization). This link will assist you to enhance your rankings in Google as well as other major search engines like yahoo for your keyword coupled to the link. Submit the articles to your free article directory and Voila! Before very long, your web site may be on the first page of Google.

Appreciate your reading. Can't wait to see your Seo articles!

Vancouver Seo Company Aims For Google Places With Complete Success

When we type in searching term trying to find a business of their local area, they may find that Google places and Google maps is showing listings of local businesses. It is rather eminent for them to be optimized and listed on this first page should they desire to generate business. Vancouver SEO companies have to be educated in this field for their clients.

There will be a large amount of new Vancouver SEO companies starting up, simply because the necessity is there. Finding an SEO firm containing the client's best interest at heart could be tedious. The number of keywords will they optimize for? Do you know the keywords along with the corresponding search volume? Do they know how to optimize for Google places? And so on. Seo could be the business of landing at the top and Maxim Edge provide there.

"My wife and that i started our Vancouver Seo agency by accident. We've got learned from the school of hard knocks and trial and error how to utilize web to promote any business. We began with all the website, then this competition, and of course building quality back-links to push a website up inside rankings. It's not pushing a control button and watching how are you affected type of business. It will take a lot of effort, lots of research and many commitment. We work hard for our clients and we are very proud of a high retention rate." Randy Neale says.

For added info on Michael, a Vancouver Seo agency, please visit their site today at seo4vancouver.com

Portraits of Uyghur People

In the middle of the desert landscapes of Taklamakan, in the north-west part of China, the land of Xinjiang is the least populated land whereas it covers close to a sixth of the nation's area. Having resisted while in centuries the Han Chinese control, Xinjiang, or Old Eastern Turkestan, fell within the Chinese Han domination in 1949. From then, its population is primarily Uyghurs and Turkic - speaking System.

Islamic above all, the Uyghur people have a very good religious identification which, in particular, permitted them to preserve a solid big difference in opposition to the Chinese invader. In fact, the Uyghur Kingdom of Mongolia knew a great civilization, until its absorption by the Mongolian Empire in the XIIIth century.

While in their own historical past, the Uyghurs successively taken on Shamanism, Manicheism, Buddhism and the Nestorianism before finally changing to Islam when the Arab conquerors beat the Chinese in year 751 BC., therefore opening the way to the Islamization of the entire Central Asia.

Under the influence of the beliefs which they taken on, the Uyghurs used successively, and sometimes in a competing way, a great number of written forms (turco-runic, brahmi, tokharien, soghdien) before developing their own graphic system.

The arrival of Islam was a great modification since it was accompanied by the absorption of the Uyghur land in the enormous Turco-Mongolian and Islamic Kingdom. Thus, the descendants of Genghis Khan slowly replaced their writing by a Arabo-Persan alphabet, still used these days.

If their writing, their own language and their religion mark a real difference with the culture of Chinese Han, Uyghur People also are different from their aspect, so aspect of Central Asia's people. A matt skin, eyes representing a whole pallet of colors, from black to deep blue, features pointing out to the Mongolian, Turkish or Uzbek roots of these men and these women.

For a few years, China has integrated the proper identity of these remote people, although they represent only 8 million population - a trifle for this kind of big region. Thus, the Uyghurs are now part of the 56 racial minority groups having been recognized in an official way by China.

This law allows these people a few privileges in a land exactly where their difference is very often repressed. Therefore, Uyghur families escape the "single child policy" and their language is recognized as the second official language in Xinjiang Uyghur Autonomous Region.

The integration of the Uyghur people and their culture in the People's Republic of China, however, seems very illusory. The presence of all natural sources in Xinjiang Uyghur Autonomous Region, and its distance with nations known as very sensitive, strongly urged the government to increase the sinicization of this area. Million of Han thus came to settle in this new Chinese eldorado, monopolizing the greater responsibility jobs.

In response to this true will to assimilate the Uyghurs into the Chinese culture, an independent party like East Turkistan Islamic Movement(ETIM) was born in the early 1990.

Asserting more freedom, but mainly the recognition of their true identity, this movement was severely repressed by the power authorities in area Xinjiang Uyghur Autonomous Region.

The situations of September 11, 2001, were the perfect occasion for the Chinese government to justify true reprisals: they declared the "Uyghur freedom fighters" as dangerous terrorists linked to Al Quaida because of their Muslim origins and their proximity with Pakistan and Afghanistan... However, the terrible repression which followed did not calm down the anger. The Uyghur population continues today to proudly keep their identity and their culture , despite the fact that they become a minority on their own territory.

To get more information and facts about Uyghur people, you can visit a Uyghur website called Uyghur News at http://www.uyghurnews.com

ation|Web optimization|Website seo|Seo optimization|Seo optimisation} Expert consultancy - Getting Ahead Using SEO

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How to Making Money

Editor’s Note: This is a guest post by Mark Suster, a 2x entrepreneur who has gone to the Dark Side of VC. He started his first company in 1999 and was headquartered in London, leaving in 2005 and selling to a publicly traded French services company. He founded his second company in Palo Alto in 2005 and sold this company to Salesforce.com, becoming VP of Product Management. He joined GRP Partners in 2007 as a General Partner focusing on early-stage technology companies. Read more about Suster at Bothsidesofthetable and on Twitter at @msuster.

Lately I have seen a number of deals announced on TechCrunch in which five or more different VCs were participating in the deal.

This always makes me chuckle because in my first company we had five investors in our first round and we picked up five more before we finally sold the company. In my second company I had only five investors.

While there is no right or wrong answer, having seen the extremes I’d like to offer you a framework for considering the right answer for yourselves.

The Perils of Many

I understand the appeal of having many VC firms on your cap table. You may feel as I did in 1999 that the more smart people around the table the more intros you’ll have, the more sage advice you’ll receive and the more impressive you’ll seem to outsiders. Plus, if you need more money it’s far less for each to dip into their respective pockets to fund you.

While all of this is true, it’s also true that nothing so perfect ever comes without a cost. Here’s the problem:

Let’s say you have five VCs (plus angels but let’s ignore that for now) and each one owns 5% so you took 25% dilution to get the round done. By definition each of those VCs (unless they are a micro VC – and one who doesn’t mind 5% ownership) will view you as a sort of “option” where they might get to fund the next round if you do well. Either that or there is something other than a financial motivator involved – NO VC is looking to build a business off of 5% ownership in startups. You simply can’t drive good returns that way.

So why else would they invest if not as an option to re-up in the next round? Maybe they wanted the branding associated with a hot company, maybe they wanted to work with the other investors around the table or maybe they thought it was a cheap way to get educated on your market – it’s always easier to learn an industry when you’re on the inside.

These are all dumb reason to invest – of course. But it happens.

So let’s consider a bad (but likely) scenario where either you don’t hit your targets, the market sours or competition is kicking your butt making it hard to fund raise. Most companies hit a bump in the road at some point. None of those five investors is sufficiently motivated to help you in tough times.

Firstly, they haven’t really signaled that it’s “their deal” in the way that leading a deal does. They can plausibly tell others, “yeah, we were a really small shareholder there – we had nothing really to do with the problems.”

Secondly, in tough times they’re also thinking about all of their other investments. Let’s say each of those five partners has at least seven other investments each. In tough times I promise you their time and energy will be allocated more heavily toward deals where they have more money invested and/or where they have a larger ownership position to protect.

Sure, if you become Zynga everyone of those five investors will be helping you. In fact, it will probably show up on their Twitter bio & on their website. But how many of you are likely to become the next Zynga (and without hitting a few bumps in the road first).

Now let’s consider the upside situation where you happen to be in a super hot space. Now you have five investors of which at least a few will be vying to take a larger stake in your next round. By definition you can’t have three investors each wanting to increase from 5% to 20% ownership or you’re fawked anyways. So it will be an internal fight over allocations. This is not to mention the fight you’ll see if you want to bring in a new investor to lead the next round to set an objective price.

“Many” has benefits but it also has drawbacks. If you plan to do it I highly recommend that most of the VCs be smaller funds and ones who are generally not looking to invest much more after your first round of capital. There are firms with this stated objective – seek them out if you want to load the VC roster on your deal.

Note that I am talking specifically about five VCs splitting one round. It might be that over a period of five years you’ve done three rounds of investment and ended up with four VCs. That’s a different story. Each VC came on with different information, at a different price and with a different risk appetite. Hopefully each lead or co-lead their round so there is more harmony in the configuration.

The Pitfall of One

It is very common for funding rounds to have just one VC doing the investment. This is largely true because most VCs have a 20% minimum threshold in order to invest so bringing in multiple VCs can be very expensive in terms of dilution. So obviously before agreeing to work with this VC you better make sure you know them really well. And I always encourage entrepreneurs to do reference checking. Here’s my guide to how to do that.

There is an obvious pitfall to working with just one VC – if you fall out of love you’re screwed. There are reasons why VCs sometimes don’t support deals once they’ve invested.

The most common case is that the partner who did the deal left the firm. You are then a “stranded” portfolio company. You know the drill – the new guy says he’ll support you, but it was never really his deal. If you have any hair on you he can always distance himself and deny any involvement.

You might have a VC who is at the end of their fund and doesn’t have deep enough pockets to fund you if you hit bumps in the road. The VC might have lost confidence in you. You might just have differences of opinion on the direction / strategy of the company or how to handle situations in difficult times.

I have personally seen some VCs who decide not to support certain industries they once had backed. I know that a lot of VCs had roadkill in the Internet Video 1.0 world and many pared back investments. Whatever the reason, when you’re stranded and you have one investor the only way out is to find new outside investors.

And this is doubly hard when your existing investor isn’t supportive. The standard line the new investor wants to hear from your previous VC is, “we’re behind this company 100%. We’re willing to do our full pro-rata & might even like to do a bit extra.” If your VC had stranded you, you won’t hear this – believe me.

Still, most deals involve one VC – just to be clear.

The Squeeze of the “Two Handed Deal”

The most tempting thing to do in a financing is to find two investors to split a deal. In my mind that’s the perfect scenario. You get all the benefits of the “many” deal without the drawbacks. If you can pull it off, I love the “two-handed” deal. If you’re doing well but need a little more gas to prove yourself, it’s so much easier for VCs to split an inside round. It’s both a smaller check and it’s external validation that somebody else was willing to fund.

The biggest problem in two is the “squeeze.” All VCs want to own between 25-33% of your company. That’s the number they feel comfortable owning in exchange for their time & resources over what will likely be a 7-10 year endeavor (if you’re successful). They internally almost all have their secret minimum threshold, which is 20%. There – the secret is out.

So in order to get a two-handed deal you need to dilute by 40% which is an awful lot at the start of your company. When you consider that they’ll also want a 15-20% option pool in the company you’re talking about founders owning as little as 40% after just one round. That wouldn’t be bad if you had just one founder, but if you have 4 you’re already at 10% each and you have 7-10 years more work left (not to mention 3 more funding rounds!).

There are a bunch of VCs out there who don’t cling to the old “20% or the highway” mentality on every single deal and I suggest you seek them out. They are the ones who will often partner better with other VCs. There are ones I’ve worked with like True Ventures, First Round Capital, Greycroft, Rincon Ventures …. just to name a few. And of course most of the micro VCs (fka super angels) also don’t hold to this minimum bar.

The easiest configurations to push for are either one lead VC who takes 20-25% and one smaller VC who takes 7.5-15% or two leads who take 15-17% each.

Rules of the Road

1. Always Have a Lead

No matter which option you choose always have a lead. If you want the “many” deal then give half the round to one VC and let the other 4 split the second 50%. No lead = no one on the hook in tough times = no one to corral other investors to take action = nobody with enough skin in the game to give a damn. Always, always have a lead. Not just to get through tough times, but for conflict resolution in general.

2. Make Sure You’re Stage Appropriate

If you select a lead VC make sure they’re stage appropriate. If you’re raising $2 million on an A round and it’s a $1 billion fund make sure they have a track record of backing and being active with early stage deals. If you’re raising a $10 million B round and a $100 million fund ponies up $8 million you better have a firm grasp of how much of their fund is allocated, how much they have reserved for you and how they plan to support you in tough times.

3. Make Sure They Have Enough Gas in the Tank

In any scenario it’s a good idea to understand where the VC is at in their fund. You can’t ask this kind of stuff on the first date, but ultimately you politely want to get out of them: when their fund was raised, how much capital did they raise, how much is allocated, when they’re raising their next fund and what their “reserve” strategy is. Best if you get much of this from due diligence of calling other portfolio companies and then use this information to confirm with the VC.

4. Make Sure They Play Nicely in the Sandbox

I often see VCs getting sharp elbows out at the time of a fund raising. They start muscling for ownership percentages and start angling to kick out certain investors or angels. I find this behavior strange but now a bit predictable.

I usually counsel entrepreneurs with the following advice, “if your VC can’t play nicely on the way in when they love you the most and are on their best behavior, imagine how they’re going to be in difficult times or when the final pie is getting split!”

Seriously, man. Assholes in good times are insufferable in bad times. If you experience this behavior run. Didn’t you get enough of this crap in high school to want to revisit it again?

5. Always Pitch Outsiders for Follow Ons

I have staked my strategy as a VC as being both stage agnostic and willing to follow great deals by leading another round and increasing my percentage ownership. So it seems strange advice for me to recommend that you pitch outside investors first for follow on investments.

Here’s why – even for a VC you really like and who you might like to lead your next round. You know the old saying, “great fences make great neighbors?” My corollary for VC is “pitch outsiders and you’ll have great insiders.” It just keeps us a bit honest. I think if your inside VC wants to lead a round and is giving you a “fair” price it’s reasonable to not “over shop” the deal and try to drive the highest price possible. Get a fair price from outsiders or at least market test the interest level.

6. Always Make Room for Value-Added Angels

Finally, I believe in making room for value-added angels on every round and in every deal. Yes, I include many micro VCs in this category. If there are 4-5 investors who each want to kick in $50-75k – why would I want to turn away smart people from working with the company? These aren’t people who are going to compete for increasing pro rata in the future. They aren’t people who are going to demand minimum ownership %’s.

They’re all dopeness, no wackness (presuming they are great angels and not PITAs).

If your new prospective VC is opposed to a great angel or a small investment from Founder Collective, Felicis Ventures, SV Angel or similar – please re-read number 4 above.

Image: Cassius Marcellus Coolidge

Welcome to Wise Bread's Best Money Tips Roundup! Today we found some awesome articles on 43 ways to save money, foods you don't need to buy organic, and how to keep your head after losing your job.

Top 5 Articles

43 Ways To Save Money — Want to save money? Throw away catalogs without looking at them. [The Consumerist]

The Clean 15: Foods You Don't Need to Buy Organic — Don't shell out extra money to buy organic grapefruits or mangos. [WalletPop]

Surviving Unemployment: How to Keep Your Head After Losing Your Job — If you have recently lost your job, keep your head on straight by coming to terms with the fact that your new job is to find a job. [The Huffington Post]

7 Creative Ways To Save Money On Your Vacation — Save money during your next vacation by avoiding souvenirs and shopping. [Smart On Money]

6 Tips For Scoring A Cheap Wedding Dress — Wedding season is almost upon us. If you are a bride shopping for a dress, save money by shopping online. [LearnVest]

Other Essential Reading

4 Different Types of Taxes and How to Minimize Them — Try to lower your property taxes by appealing your homes property tax assessment. [MoneyCrashers]

Place Your Bets Again: 83 Gut-Busting Restaurant Challenges for Free Food — Could you and 3 friends eat a 50 pound burger in 3 hours? Check out all 83 of these crazy restaurant challenges for free food. [Coupon Sherpa]

How To Hold a Family Meeting — Before you have a family meeting, take some time to determine your goals for the meetings. [Parenting Squad]

Combat Rising Food Prices — Beat rising food prices by buying on a schedule. [Being Frugal]

Are You Making These 7 Resume Mistakes? — Don't make the mistake of listing your references on your resume. [Cash Money Life]

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Making Money Software

Here’s that big funding round for Boxee I told you about last fall: The Web video software company has raised another $16.5 million. Previous investors General Catalyst, Spark Capital and Union Square Ventures are all back, joined by new money from Softbank and Israel’s Pitango.

Boxee, which makes software that makes it easier to get video from the Web to your TV, is a buzzy company in a buzzy industry. But I wrote about Boxee’s efforts to raise $10 million to $15 million back in November. What took so long?

My hunch is that in between then and now, the startup had to figure out if it really wanted to raise more money, or sell out to a big fish. For a long time, I figured the company was eventually headed for option B, and that a cable giant like Comcast or a box-maker like Cisco would be the buyer.

And that could still happen! But now the stakes have gotten a lot higher: Boxee has now raised $28.5 million, so in order to please its investors it’s going to need a significant payout.

Which means it really will have to build a real revenue stream, which it doesn’t have yet, and won’t have until it has a significant audience. As I wrote a few months ago:

Boxee’s real plan is both clear and a bit undefined: It wants to get its software on as many devices as possible–not just the Boxee Box but everything from Sony’s TVs to Microsoft’s Xbox 360s to Samsung’s Blu-ray players. And then it wants to build some kind of business based on advertising, consumer payments or both.

So Boxee isn’t trying to make money by licensing its software to hardware companies, any more than Netflix or Pandora is when they get their apps installed on different gadgets. It’s giving D-Link, the company that’s actually making the Boxee Box, its software for free. And it will do the same for other hardware companies.

Here’s a quick interview I conducted last fall with sleep-deprived CEO Avner Ronen, going over the same territory, back in November. Note that Ronen’s plans to bring Hulu Plus to the Boxee Box have yet to pan out. What’s up with that? “As you know these things take time,” he said via email yesterday. “But we are on it.”

How is Elop going to address this by
using Windows OS? He has to do more than just charge more, he has
to produce better product at competitive prices, which keep getting
lower. Elop will have to license the Widows OS, which is an
expense, one that he would bear to nowhere near the same extent if
he used Android. I feel he mistakenly looks at this as Google
commoditizing the Android platform, in lieu of the more reasonable
perspective of Google commoditizing the entire portable computer
space.

Well, the answer has arrived. Microsoft is buying Xx% of Nokia for paying Nokia over $1 billion to product Windows Phone 7 hardware.
Nearly all of this money is undoubtedly going into R&D and
marketing. Nokia and Microsoft (their new defacto owners) invariably see
Google as the pre-eminent trheat and are pulling out all of the stops
to nullify said threat. This also answers the question of how Elop, the
Nokia CEO will be able to deal with the reduced margins of having to
buy OS licenses while competing with vendors who get Android for free –
Microsoft is not only footing the bill, but investing in the business
as well. You see, the drop in Nokia’s share price is highly unwarranted
and their is visible synergy in this deal. Nokia gets to remove the
costs of OS R&D from its line times, sunk costs that have apparently
had negative incremental returns as they have had their asses handed to
them by Apple and most definitely Google – who knocked them off of
their number one market share perch in just over a year.

Microsoft gets the economic benefits of an existing hardware platform
that happens to have the number one marketshare metric in the world,
and gets it for just over a billion dollars. This is a win-win
situation. The question is,  will it win againt Google. Both companies
will still fail if they don’t execute on Google-time, who has compressed
development cycle years into months – literally!

From the Bloomberg article linked above:

Shrinking Margins (yeah, you’ve hear thist from me often enough)

Espoo, Finland-based Nokia needs to cut
costs to keep operating margins from narrowing further, after they
shrank to 4.9 percent last year from 19 percent a decade earlier. For
2011 and 2012, Nokia may cut its budget for research and development in
devices and services by about a third from last year’s spending of about
3 billion euros, said Sami Sarkamies, a Helsinki-based analyst with
Nordea Bank.

Microsoft spokeswoman Melissa Havel
declined to comment on the specifics of the agreement. Laurie Armstrong,
a spokeswoman for Nokia, said the final contract hasn’t been signed and
the company will share further details when they are complete.

Nokia’s royalty payments will help
Redmond, Washington- based Microsoft make a profit on the accord even
after the payments to Nokia, one person said. Some of the payment to
Nokia would be made before the company starts selling the phones,
meaning Microsoft bears some upfront cost in the partnership.

…

Microsoft shareholders want the company
to salvage its mobile-software business while also reining in costs. The
company doesn’t break out results for its mobile-software unit, and
instead groups them with the profitable Xbox video-game business, making it difficult to evaluate the financial performance of phone software.

Chief Executive Officer Steve Ballmer
has come under pressure from investors and his own board to improve
sales of mobile software after the company lost market share to Google
and Apple. Microsoft stock has declined 7.8 percent so far this year.

The agreement for the more than
billion-dollar payment was part of a campaign by Microsoft to keep Nokia
from choosing Google’s Android operating system, one of the people
said. Nokia also opted for Microsoft because Windows Phone software,
which is newer than Android and has a smaller number of handsets for
sale, gives Nokia a better chance to stand out, one of the people said.

The agreement also has Microsoft paying Nokia for the right to use its patent portfolio, one of the people said.

As part of the deal, Microsoft will use
Nokia’s Navteq mapping products for functions such as geolocation
services and selling local advertising and coupons tied to a user’s
position. If successful, that also could generate additional revenue for
Nokia, which will share in the sales. The two companies will also
divide revenue from services like search and advertising, Microsoft
President Andy Lees said last month.

I’ve been warning my subscribers about margin compression in this
space, and its about to get much uglier – to the extreme benefit of
consumers of personal and enterprise tech. Previous (and prescient)
posts from last year on this topic…

• Don’t Count Microsoft Out of the Ultra-Mobile Computing Wars Just Yet
• After Getting a Glimpse of the New Windows Phone 7 Functionality, RIMM is Looking More Like a Short Play
• As
  I Warned in June, DO NOT DISCOUNT Microsoft in This Mobile Computing
  War! Their Marketing Campaign is PURE GENIUS! and it Appears as if
  the Phone Ain’t Bad Either
• Apple on the Margin
• How
  Google is Looking to Cut Apple’s Margin and How the
  Sell Side of Wall Street Will Enable This Without
  Sheeple Investor’s Having a Clue

Monetizing the Mobile Computing Race

We have a pretty firm idea of who is in the pole position as of now,
but that position is both risky and volatile, not to mention medium to
long term in nature – see Navigating BoomBustBlog Subscription Material To Find The Google Valuation Drilldown.

A more risk averse strategy is to go long on the component vendors
who supply those battling for pole position. Last week we released the
document Long candidate #1 – Hardware: The Mobile Computing Wars
to subscribers that outlined who our number one pick was after an
initial scan. This is not necessarily the absolute final say on the
matter since we have yet to perform a full forensic analysis, but the
company does look good in comparison to over 120 peers. Non-subscribers
should reference The Potential Equity Investments Most Likely To Prosper From the Google/Apple/Microsoft Mobile Computing Battle.

I am releasing the draft of the full shortlist of prospective long
candidates as of now (17 pages, 5 companies) to subscribers. Please be
aware that is a draft document and work in progress, but it is quite
informative nonetheless.  See Mobile Computing Vendor Long List Note WIP. Those who wish to subscribe should click here.

Click here to read up on all of Reggie Middleton’s Mobile Computing War opinion, analysis, and research.

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